Effective Date: 26/06/2025
Who we are
Yellow Nature (Katyayani Rishi Agro Pvt. Ltd.) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and safeguard your information when you use our website, mobile applications, Instagram/Facebook/Any other Social Media or WhatsApp-based services, and other digital or offline channels.
Information We Collect
We may collect the following types of information:
Personal Information: Name, Phone Number, Email Address, Shipping Address, Billing Address, Date of Birth, and Payment Details.
Sensitive Information: Occasionally, health-related or allergen-specific data (where applicable and disclosed).
Technical Information: Device type, browser, IP address, location data, cookies, and usage behavior.
Methods of Collection
Your data may be collected through:
- Online forms and account sign-ups
- WhatsApp, phone, web chat or email communications
- Checkout and payment pages
- Cookies and other tracking technologies
- Partner marketplaces, CRM, and social media engagement
Purpose of Data Use
We use your data for the following purposes:
- To fulfill and deliver orders
- To communicate with you about your orders or requests
- For customer service and feedback
- To provide personalized offers and content
- For internal analytics and service improvement
- For sending promotional updates (only if opted-in)
Data Sharing
We do not sell your data. However, we may share it with trusted third parties for operational purposes:
- Payment gateways (e.g., Razorpay)
- E-commerce/hosting platforms (e.g., CMS, WordPress, 3rd Party Hosting Servers)
- Logistics and delivery partners (e.g., Delhivery, Shiprocket)
- CRM and marketing platforms (e.g., Zoho CRM, WhatsApp API)
- Cloud storage & analytics tools (e.g., Google Workspace, Meta Pixel)
All vendors are bound by confidentiality and data protection agreements.
Data Storage and Security
Your data is stored securely on third-party servers, Google Drive, and local or hosted ERP systems.
We employ SSL encryption, secure OTP validations, role-based access controls, and data minimization protocols to safeguard your information.
Data Retention
We retain your data indefinitely unless you request deletion.
Backup and audit logs are maintained in accordance with business and legal standards.
User Rights
You have the right to:
- Request access to your personal data
- Request corrections or updates to your information
- Request deletion of your personal data
Please contact us at support@yellownature.in for any of the above requests.
Cookies and Tracking
We use cookies to improve your browsing experience, track website usage, and provide personalized content.
You may choose to disable cookies via your browser settings. Note that this may affect certain site functionalities.
Children’s Privacy
Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children.
Changes to this Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with a revised effective date.
Contact Us
If you have any questions or concerns regarding this policy, please contact us at:
Yellow Nature
Katyayani Rishi Agro Pvt. Ltd.
Email: support@yellownature.in
WhatsApp/Phone: +91-7393955584
By using our services, you agree to the terms of this Privacy Policy.